My SEO Promise to you
I guarantee if you follow these steps below your site will rise up the Search Engine Result Pages (SERP) – for the keyword/s or search term you want to show up for.
Be specific, and don’t throw your net too wide at first. If you try and list for every keyword or search term you can think of — you will lose your way and rank for none. I’ve been there.
I wanted to rank for the term “Isle of Wight Landscape Photos”.
Before I optimised my site for this search term, I was lingering about six pages down in the search engine result pages. Who is going to click on my listing? No one is a safe bet.
Now I’m on the front page for the search term “Isle of Wight Landscape Photos” this took about three months to happen.
I am throwing my net wider to include more search terms. I will be doing it in a controlled way. I use Google’s Search Console to give me a feedback loop.
By the way, nothing happens overnight in the SEO world.
Photography sites come with two big problems lack of text or copy and photos with no context.
You need words for Google to understand what your pages are about. And your images need context so that Google understands the subject of your photo fully.
The video link below deals with WordPress sites. But some of the content will be relevant for any photography website.
Page Loading Speed is Important
Take note. Page loading speed is the new kid on the block.
Since about 2018 Google Search now judges the loading time of your webpages. All other things being equal, the faster loading page wins.
Summary Of SEO Actions For Photography Websites
- Decide on the longest edge for your photos in pixels. Large pixel dimensions lead to large file sizes in bytes. Ask yourself do your photos need to be more than 2000 pixels longest edge. At around 1500 pixels will be fine for most photos.
- Export at lowest possible JPEG Quality for the smallest file size in bytes. I often start at 30% JPG quality.
- Compress your photos further by using either a standalone app or one of the many online apps.
- Name your JPEG files to describe their contents, i.e. photo-of-a-kitten.jpg is better than img-001.jpg
- Populate the HTML “alt” attribute (alternative text) in the HTML <img> element to describe the image.
- Add a caption below your photo if possible.
- Make sure your HTML <title> element accurately describes the page contents. “Photo Gallery” as a title is meaningless. Whereas “Isle of Wight Photo Gallery” is descriptive. The <title> drives clicks in the search results.
- Populate the Meta Description in the <head> of a document to summarise the page. Google might use the meta description as a description for your listing in the search results. Might is the operative word.
- Add some text on your Gallery pages as a preamble to your gallery. A few lines will do to reinforce your title.
- Write naturally with the natural use of keywords. Don’t over repeat keywords.
- Avoid duplicating content on your site. Not a problem for most of us, but it can be for large e-commerce sites.
- Do not copy from others. If your content is copied or ‘scraped’ from other sites you won’t get a high listing in the Search Engine Result Pages (SERP).
- Have a correct document outline. Use headers in the right order. Use <H1> once on the page (there are some exceptions). Use lists to bullet point your text where applicable. The more structured your content, the better.
- Try and get quality back-links (incoming links from another domain) do not go in for. You link to me and I’ll link to you especially if there’s no shared subject between the pages. Personally I think backlinks are overrated — and are often paid-for – and Google knows this.
- Internal linking is good. If you have another similar page that might interest the reader — link to it.
- Make sure your site works on all devices from desktops to the smallest mobile phone.
- Use a site like GTmetrix to test your page load time.
- Make sure web caching is in use. Caching speeds up sites. Some web hosting companies have caching implemented as a part of the hosting plan, some don’t. Ask your hosting provider what they recommend.
- Consider a CDN (Content Delivery Network), to speed up page load times to end-users that are physically a long distance away from your hosting server.
- Use Google Search Console and Bing Webmaster Tools to get feedback about your site’s search performance.
- Join “Google My Business”, “Bing Places for Business”, and create a Facebook Business Page. Especially important for local businesses.
- Ensure all your Social Media posts have links to your site. Social Media has nothing to do with SEO, it’s a marketing tool. But, it’s important as a holistic approach to marketing your brand.
A Life Cycle of a Web Search
- The Search Bot (Internet Robot), or Search Spider systematically Crawls the web following web links. The search bot parses the content from the websites it crawls. Googlebot is Google’s web crawler.
- After crawling the site, the content is put into an index.
- A Searcher queries a search engine (User Intent).
- The Search Engine interrogates its index and uses hundreds of algorithms to show results that match the user intent. Google admits to having around 200 search (algorithms). Plus, they use human website reviewers as well.
- Google might deliver these results in many ways including The Knowledge Graph, Direct Results, Featured Snippets and the Rich List.
These search algorithms are complex. You cannot just create content and expect to list in the Search Engine Result Pages (SERP) immediately.
If your webpage answers the user’s intent and loads fast and is usable on mobile – you stand a good chance of being in the SERP — along with every other qualifying webpage out there.
The hard bit is getting a front-page listing. That requires excellent quality content above all else.
Let’s get into the meat.
The Essential Steps for Search Engine Optimised Website
Make your site load faster
Fast Page loading time is a positive search ranking signal. All other things being equal the faster site wins.
Most photographers will use a website builder like WordPress, Wix, or Squarespace. Consequently, we cannot control things to do with the coding of our site. But, we have control over our images.
Be ready to make compromises over image quality.
Make your Images load faster (Image Optimisation)
- Get your pixel dimensions right. I now use 1600px longest edge as I think this covers most device screen sizes and leads to less browser resizing. In most website builders there are recommended sizes for images — stick to them.
- Export your photos at the lowest JPEG quality for the smallest possible file size in bytes. Around 40% is a good benchmark.
- Compress your images further using one of the many online or standalone solutions. The big one that stands out is Squoosh.app.
- Use an image optimising plugin if you have WordPress. I’ve covered this topic here. With an image optimising plugin, you can skip number 3.
- Try and avoid sliders if you can, as nice as they are, they slow web page loading speed. I’m a hypocrite here, I can’t resist a slider.
Step 2 and 3. are a very important part of the process of reducing your image file size. Image optimisation is vitally important for photography websites.
Make Your Website Mobile Friendly
If you are using one of the popular web building platforms you can skip over this section as your site will be responsive to mobile devices.
Google favours sites that work on mobile devices. In fact, Google Bot crawls most sites as a Smartphone.
If your site does not work on a mobile device, it’s guaranteed to get your site pushed down the SERP rankings. This is true if someone is doing a Google search using a mobile device. Google is not going to serve up pages that don’t render well on a mobile device or are too slow to load.
If you have a separate mobile version of your website like “m.mysite.com” and another site called “mysite.com” for desktops, this is not ideal. It’s best to have just one site for all devices.
A web cache system stores copies of web resources passing through it. Subsequent requests can be taken from the cache if certain conditions are met.
Using Caches improves page loading times significantly. Caching stops data that hasn’t changed being served from your hosting provider’s server.
There’s a high chance the assets will be from the user’s browser’s cache if you’ve visited the site before.
Web caches exist in several places:
- Host (Origin) Server Caching – on a separate surrogate proxy which serves resources faster than the server it sits in front of.
- In a Web Browser, which is a Private Cache.
- ISP’s (Internet Service Providers) use Intermediary access caching proxies to cache frequently accessed pages.
- An Egress Proxy – which sits between a private network and the internet. Companies and Schools usually have an egress proxy.
- CDN (Content Delivery Networks). A set of web servers distributed worldwide serving up cached resources of a webpage.
What gets cached is the resources that change little like logos, CSS, and images.
All Caches have an expiry date and ‘freshness’ testing is done to ensure that the cache version is an up-to-date version of a web page.
Host (Origin) Server caching is in the hands of your hosting provider and is normally beyond your control.
For Wix, for instance, you have to turn it on a page by page basis.
If it’s WordPress, you could get a Caching plugin like WP Rocket
Your hosting provider might have caching enabled as part of the hosting package, (that is becoming increasingly likely). This site you are looking at now is on Site Ground and I use the SG (Site Ground) Optimizer plugin, which is part of my hosting plan, and I also use WP Rocket.
Speaking to your hosting provider is vital.
If your hosting provider does not provide caching still ask questions on how you can implement caching. They are the experts if they don’t want to help you change hosting providers.
CDN (Content Delivery Network)
A CDN is a network of servers in strategic geographical locations serving a cached version of web documents.
A CDN has an obvious advantage. It can serve up a webpage from a server physically closer to the end-user requesting that page. This will reduce network latency as there are fewer hops to the browser.
For example, if someone in Tokyo requests a page from a host server in London. It’s very likely that the CDN provider has a server in Tokyo which can serve a cached version of the webpage.
The other advantage of CDN’s is that they have powerful servers, compared to most web hosting companies. Google Cloud is a good example of a CDN.
Even if your target audience is in the same country as your hosting server, you will get better performance with a CDN.
Do you need a CDN? Yes, if you want optimum performance worldwide
Lazy Loading is a way of delaying images from displaying until a user scrolls down to them.
Lazy Loading images will allow a user to interact with a page before all the images have loaded.
Be careful where you implement Lazy Loading. This is especially true if you are using WordPress. There are many places where lazy loading can be implemented. Turning it on in several places can break your site.
Testing Web Page loading Speed
There are many tools and websites that offer speed tests for webpages. The best is:
GTmetrix has an easy to use interface and its recommendations are simple to understand.
Action any recommendations around images. Some of the fixes might require web development skills.
Give Google the Data it Needs
Make your images talk
- Populate the HTML “alt” (alternative text) attribute in your <img> element to describe your images.
- Make the image filename describe the image i.e. “picture-of-a-ginger-cat.jpg” instead of img-0001.jpg. Don’t forget to break up the text with dashes.
- Use Captions below the image if possible. That might require the use of the HTML tags <figure> and <figcaption>
Important — make sure you use your relevant keywords here. Mentioning let’s say “San Fransisco” in the file name and in the alt tag of every image is ok if the subject of the image is related to “San Fransisco”.
Just mix it up a bit, for example with these file names:
It’s not a problem if the alt attribute and filename are exactly the same, you are just reinforcing your message, and being consistent.
Don’t send conflicting signals to Google by having the alt attribute and the filename totally unrelated to each other. A little licence is ok but do not try and rank for one keyword in the alt attribute and a different keyword in the file name.
Forget about the apostrophes Google will understand.
Write A Descriptive Page Title <title>
The title stored in HTML <head> of a page. This is not visible to an end-user on the web page itself.
The title in the HTML will look like this <title>.
Title tags appear on browser tabs. Also, when you bookmark a web page it becomes the bookmark name.
Importantly for SEO, the title normally becomes the title of a search listing in the SERP (Search Engine Result Pages).
Titles are important, they drive searchers to click on your result in SERP.
Make sure your title is succinct and describes the subject of your page or post in the optimum number of words which is 50 to 60 characters.
It’s possible that Google may even rewrite your title in the SERP to make the title more relevant to the search query. I’ll explain more in a minute.
Populate The Meta Description
The Meta Description like the title sits in the HTML <head> section of a webpage and is not normally seen by and end-user.
Most people say “Meta Description” though it is strictly part of Meta Name and will look like this in HTML.
<meta name="description" content="Essential SEO actions for a WordPress photography site. These actions are essential for getting your website to rank higher in Search Engine Result Pages.">
It’s there to give search engines a summary of your page.
It is not a ranking signal. Content trumps description every time.
Try and restrict the length to 50 – 160 characters to stop truncation in the SERP.
A search listing often uses the meta description as a snippet.
Here is a “plain blue listing” as Google calls them.
- Title – usually your HTML title
- URL (including a breadcrumb)
- Snippet — usually your meta description.
The search listing has truncated my meta description to 141 characters in the example above.
It just happens that the snippet uses my meta description and title. This will not always be the case.
It is common for Google to create both the title and the meta description using your copy as the source.
Think of it this way. If your content answers the search users query, but your title or meta description does not reflect that. Google will re-write the title or meta description using parts of your copy, to make it more relevant to the search.
So the takeaway is this. The meta description and Title could be used in the SERP and is therefore important.
How you access the meta description is different for each website builder. On WordPress, you can use an SEO plugin like Yoast.
Meta Keywords – Don’t Bother
Meta Keywords also lie in the <head> of a webpage. Fill it in if you wish but it’s no longer a SERP ranking factor according to the Google Search Team.
Write Good Content
Write for your readers, not for the Search Engines.
Always spell-check. Even good spellers make typos.
Don’t scrape or copy others content. Google will know you are doing this. There’s no harm in asking permission to use someone else’s content and then mark it appropriately so Google recognises that you are paraphrasing others work. But it should not form the bulk of your page.
Do not stuff your page with too many repetitions of keywords. Reputable content is nuanced and has a natural balance of keyword use.
Don’t have ‘Thin’ Content
Sites with thin content and lots of Affiliate Links, or adverts offer little to the reader. Google will not show a webpage in the SERP that has thin content that doesn’t meet the users intent.
Make sure the affiliate links are secondary to your content and flag these links for what they are – commission earners, so the reader is in no doubt about your affiliate links.
You can add rel=”sponsored” or rel=”nofollow” to the links so Google will not use them as a ranking signal.
Give Your Page A Correct Document Outline
The <H1> header can only appear once and the top of a page. You can have multiple <H1> tags in an HTML <section> for instance. But the main page H1 can only appear once.
Then structure your page with the correct headers as you go down the page.
Ensure that paragraphs are not too long and use lists where possible to bullet point data.
HTML Tables are not in use much these days, but they can be ideal for Google to use in Rich Results. Don’t make them too wide, they have to work on mobiles as well.
Oh, I nearly forgot about them. And I wish others will do the same. And, I’m not joking.
Keywords are words that searchers use.
When I was desperate to get on the front of the SERP for my chosen keywords I just flooded my pages with keywords wherever I could. My copy was so stilted and desperate, and It did not get me anywhere.
Yes, you need keywords.
Do not overuse Keywords – write, naturally.
Google is not a hearing-impaired elderly relative.
If you state on your cornerstone page that you are San Francisco based wedding photographer just once on the page, that’s fine. Google has heard you there’s no need to shout!
Here’s a quote from Googles Search Quality Guidelines.
“Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.https://support.google.com/webmasters/answer/66358?hl=en&ref_topic=6001971
Don’t be a fool
If you look at Google’s Quality Guidelines there’s a long list of things that will lead to your page or site be de-indexed.
- Automatically generated content
- Sneaky redirects
- Link schemes
- Hidden text and links
- Doorway pages
- Scraped content
- Affiliate programs
- Irrelevant keywords
- Creating pages with malicious behaviour
- User-generated spam
- Ways to Prevent Comment Spam
- Report spam, paid links, or malware
Don’t copy from others is an obvious one. But quotations are fine. If you do quote use the HTML <quote>, or similar no one is going to mind that. Cite the author and have a link to their page.
Don’t be spammy.
If you’ve got a similar page or post to show the reader, link to it. It all helps the user and Google to understand your site. And it says to Google this site cares about its users.
Implement SSL (Secure Sockets Layer) – HTTPS
This will ensure your site has HTTPS rather than HTTP.
Google does not actually say that having SSL is a positive search ranking signal. But Google does mention it in their search help documentation.
The Google Chrome web browser now puts ‘Not Secure’ in the browser bar as a warning if a site doesn’t have SSL (Secure Sockets Layer).
Do yourself a favour get SSL. It shows Google you care.
Expertise, Authoritativeness, and Trustworthiness (E-A-T)
Expertise, Authoritativeness, and Trustworthiness (E-A-T) is not a phrase that Google uses in their Webmaster documentation. But they do use it their “Search Evaluator Guidelines” which is the manual for human evaluators that Google employ to assess sites.
As E-A-T is subjective and has to be quantified with an algorithm, or by a Search Evaluator, it would be impossible to list all the criteria.
E-A-T is definitely relevant for sites that deal with medical problems or give financial advice.
Google calls these sites the “Money or Your Life” Sites as a nod to English Highwaymen in the 1700s.
What Google means is that these sites could have a very negative effect on your wealth or your health.
Google is very tough on any sites that could affect your wealth or your health that have no corroborating, or medical trial data behind them.
I do not think E-A-T will be an important factor for photography websites.
Backlinks (Incoming Links)
Before I go any further, I need to point out that neither I or anyone outside of Google Search knows the inner workings of Google’s search algorithms
Some SEO experts think that backlinks (incoming links), from trusted websites, are the biggest contributing factor for a high search engine result page ranking.
I think Backlinking is a positive ranking signal, which is carrying less weight going forward.
If the US government is linking to your site, it’s safe to say Google would take that as a positive ranking signal, (assuming that Google trusts Donald Trump).
For example, let’s say you are a well-known university professor writing about your subject on a well-known university website. That might be a positive search ranking signal for Google. And, I’m going to assume, wrongly, or rightly it’s because of the following reasons:
- Google will trust the domain. Most well-known educational institutions have unique domain names. like “ox.ac.uk” for Oxford University.
- Assuming the professor hasn’t been living under a stone, Google will know something about the professor.
- The content will be professionally written, authoritative and have structure. And importantly be similar in content and style to other articles written by academics in the same field.
In fairness to SEO experts, Trust and Authority would be a non-mathematical way of describing what some search algorithms actually measuring.
Finally, the consensus in the SEO world as of 2019, is that Google is downgrading the importance of backlinks to a website.
My guess is that Google is getting better at understanding content as machine learning algorithms get more accurate with time.
My belief is that the more Google understands webpage content less weight it gives to incoming links to a website.
Many people purchase backlinks, and there’s a whole industry devoted to buying links. Google know this industry exists, and that’s why I believe that Google will put less emphasis on backlinks going forward.
Google Search Console
Make sure you register your site with Google Search Console.
The registration process is a bit intimidating as it can require you to put metadata in the head of your webpages. That’s easy for some, not for others.
Now we have the Domain method for adding a property to Google Search Console. Which stops the need to use a canonical URL.
A Canonical URL is your preferred version of your site you want Google Search Console to use. That could be the non-www version, the www version, the HTTP, or HTTPS versions. Google cannot assess you on all versions, just one version and that version is called the Canonical URL.
Some hosting providers like Godaddy have a seamless method for registering your site with Google Search Console without messing with the HTML.
Once registered there are a host of reports you can run. You can receive warnings about your site from a Google search perspective.
The warnings and reports are important. It’s Google’s way of telling you about the health of your site from the point of view of the Googlebot.
What About Bing Webmaster Tools?
Google is the biggest player in the search engine arena. I’m not going to mention Bing too much. But you should register your site with Bing Webmaster Tools.
Don’t forget many people in offices have Windows system computers, that use the Microsoft Edge browser which usually defaults to using Bing as the default search engine.
Do join Bing Webmaster. Anything I mention about Google Search Console applies to Bing Webmaster Tools.
SEO Off Page Good Practices
List your Business on Google, Bing, and Facebook
Essential If you serve a local community. And, even if you don’t operate locally, get set up on Google My Business, and Bing Places for Business and get a Facebook Business Page.
This all helps your online presence.
To say that Social Media is important for SEO is incorrect.
Instagram might make YOU more prominent.
But it doesn’t have a significant impact on how Google ranks Your Webpage in the SERP.
Social media is important in bringing people to your site. That, in turn, must be a positive ranking signal. How much you can influence Google by your Social Media presence – only Google knows.
Social Media is transitory. Your site might get a short-term boost in the SERP if your social media accounts are getting a spike in traffic.
P.S. If you are going to link your website to your social media accounts and vice versa. Post occasionally on social media. A dormant Facebook business page is not a good advertisement for your business.
To be honest I wasn’t going to mention Structured data as Photography sites wouldn’t normally need to use Structured Data.
Structured Data is a way of marking up data to make it easier for search engines to present.
For Google to recognise your Structured Data it would have to be marked up using one of the methods below.
- JSON-LD (recommended)
And the data is marked up using Schema.org rules. Schema.org is the name and website address. Schema.org is an alliance of the major search engines so they can understand data better.
Google has many ways of presenting search data and structured data helps Google present data to the end-user.
There’s no guarantee that Google will even use your structured data, as it would have done in the past.
Using spammy methods with Structured data, for example, marking up content which does not meet Schema.org ‘Types’ will guarantee a de-indexing of the offending page.
Metadata in Images (Exif & IPTC)
It’s worth mentioning Exif & IPTC data.
Exif = Exchangeable image file format (Camera Info).
IPTC = International Press Telecommunications Council (Copyright etc)
If you leave image metadata in your file, Google can read it.
It’s unlikely that Google would use this as a positive ranking signal. Image metadata is not an indicator of content quality.
Maybe just leaving your copyright (IPTC) data is good practice if you are worried about image theft.
Google will now show the copyright of an image if present in Google image searches. Google has finally started to care about images being stolen.
Personally, I strip most of my Exif data out – things like what lens I use is not a ranking signal for search.
The bottom line is Google reserve the right to use image metadata.
This image metadata could contain your physical home, or business address as well as your email address. Personally, I don’t think Google would use this data in any way – I honestly don’t.
Want To Learn SEO? Try Google First.
Google have Guidelines. A good place to start is their Webmaster Guidelines. They also have guidelines on Content and Quality.
There are a few people who would spend a great amount of time pondering what website builder or framework to use in advance that would give them maximum ranking in the SERP.
An example of the hypothetical searches that photographers would probably want to show up for are:
- Show me landscape photos of Fantasy Island
- Wedding photographers in Middle Earth
- Portrait photographers in Azkaban
- Pet photographers in Ithaca
- etcetera etcetera
SEO is normally something you think about after you’ve built your website.
Saying “Build it and they will come is a bit naive”.
That said, SEO is fundamental and very easy to implement — except if you call yourself an SEO expert. Then it becomes something difficult that mere mortals cannot do.
Plus, I hope no one creates a website with the sole aim of ranking high in the SERP anyway.
You normally create a website because you believe you are adding value to the world.
If I’m going to leave you with one statement which I believe sums up what SEO is about:
Write for your readers, not for the Search Engines.
Wix or Squarespace?
As of June 2019, both Wix and Squarespace have slow webpage loading issues.
Hopefully, Wix and Squarespace will remedy the slow webpage loading speed going forward.
If you don’t believe me run a speed test on a Wix, or Squarespace photography site.
- SEO – Search Engine Optimisation.
- SERP – Search Engine Result/s Page/s.
- PageRank – Was Google’s first link analysis algorithm dating from 1998. It ranks webpages based on the amount of quality incoming links (backlinks) to a page. PageRank data was publicly accessible via a web browser toolbar. Google no longer divulges PageRank as they did in the past. PageRank was open to massive abuse.
- Origin Server – Server which hosts your site.
- Web Cache – temporary storage of web content in various locations (including a web browser) which reduces network latency, and therefore can speed up delivery of web content.
- CDN – Content Delivery Network. Simply put, is a network of servers worldwide serving up cached versions of web documents from servers closest to the end-user.
- White Hat SEO – Good (acceptable to Google) SEO methods
- Black Hat SEO – Bad (unacceptable to Google) SEO methods.
- Grey Hat SEO – Not so bad SEO practices. But not recommended.
- Meta Element is HTML stored in the <head> section of a web document and not visible in the body of a webpage. I list a few important ones below.
- Title Element – Description of the document as seen in the title bar, or tab of a web browser. It’s important to make the Title Element as descriptive as possible.
- Meta Description – An element which can contain a user-defined summary of a webpage. It is stored in the <head> section of a webpage and visible on the page. Its use in the SERP as a description of your page is common.
- Meta Keyword – User-defined word/s or even a phrase stored in the <head> of a webpage and not seen by end-users but it can be read by search crawling bots. No longer a SERP ranking factor according to Google.
- Alt (Alternative Text) – an HTML attribute which accompanies an image <img>. It’s for Screen Readers, but it also helps give n image context.
- User Intent – Is what the user is searching for. Sometimes User Intent is not always obvious as searchers just use keywords alone without constructing a phrase or sentence.
- Keywords – as far as SEO is concerned are words that make up a search query. These keywords represent “User Intent”
- LSI (Latent Semantic Indexing) LSI Keywords is the conceptually linking of terms that search engines use to understand the content of a webpage.
- Longtail Keywords – Are specific low volume searches made by a user that should match your product or service. The whole idea is you should guess what these search terms will be, then use these terms in your content. Some SEO experts are not sure this is a valid way increasing your SERP ranking – and nor am I.
- Lazy Loading – Only loading a resource (an image normally) as you get near to the image when scrolling down a page. This decreases webpage loading time. Allowing faster interaction with the page.
- Search Bot, Googlebot, Spider, Web Crawler etc – A internet robot which systematically Crawls the web to Index the results for a Search Engine.
- Trust & Authority – Trust – For instance websites (already trusted by Google) that link to your website can make you trusted by Google. Authority – Does your content come across as being written by an expert?
- Structured Data – a way of structuring data that makes it easier to display for search engines. Food recipes are good examples of data that benefits from structuring. Google prefers the use of JSON-LD as the mark-up code and Schema.org for data properties.
- Conversion – In the world of the World Wide Web. Conversion is something you want your web customer to do. For example, buy something, or click a link for example.
- Backlink – sites linking to your site.
- Ranking Signal – Something Google Search considers when ranking your page.
- Bounce Rate – A web analytics term, usually expressed as a percentage. The percentage represents the number of searchers that leave your site after visiting just one page. A high rate might not be an undesirable thing. It could indicate they found what they were looking for.
- Google Analytics – A free (to most of us) tool that enables the webmaster to extract detailed data about visitors to your site. In large enterprises, it is a crucial tool. Install Google Analytics if you wish. I’d say most photographers will rarely make use of the data.